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US Beauty Industry Sales are Strong Stepping into the Holiday Season

Within the prestige channels, makeup was the fastest-growing category based on sales revenue, according to Circana.

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By: Lianna Albrizio

Associate Editor

US prestige beauty industry sales revenue grew by 14% this year through September, compared to the same nine-month period in 2022, according to Circana.   In comparison, mass market beauty sales experienced a year-over-year increase of 8%, Circana analysts report. Customer demand prompted Proven to release its 'All-in-One Personalized Serum this month.   Within the prestige channels, makeup was the fastest-growing category based on sales revenue. Lip makeup grew,...

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